The Softest Of Suede

7 More Minutes. London fashion blog by Alyona Prykhodko. The Softest of Suede. Alyona is wearing shirt and skirt by Pinko, clutch by Zara, heels by Saint Laurant, sunglasses by Fendi, jewellery by Sybarite. Getting Ready Time: 27 minutes (almost 20 of which were spent on arguing with my bf over the stripper platforms).

Hello, hello! I’m back! Well, if only for a couple of days. A lot has happened in the last week and a half, including my first ever visit to Cannes Film Festival and a long visit to the building site of our upcoming shop in Porto Cervo (by far not my first visit to the building site, yet I still showed up wearing open sandals and a skirt on day one, only to leave covered in dust and paint

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A Lilac Story

A Lilac Story, fashion, blog, 7 more minutes, 7moreminutes, Alyona Prykhodko, Алена Приходько

Getting Ready Time: 45 minutes

Right, somewhere between packing for Cannes Festival (so excited by the way!) and trying to figure out what els needs to be done before the opening of Sybarite's very first shop in June, I completely forgot to share something rather exciting.

I was a longtime fun of Ekaterina Kukhareva's work with knitwear, so when she called me up and offered me to come in a raid the studio, all I could say was: 'Hell, yes!'. And it was FUN. The best part: seeing all the samples for the forthcoming collections and of course- the

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Geek Chic

Geek Chic, fashion blog, street style, spring, Alyona Prykhodko, Алена Приходько

Getting Ready Time: 20 minutes

I was actually planning to say something about modern feminism, fashion and Chanel’s last show, but let’s face it- this topic has been tortured to death by every magazine, freelance journalist, blogger, bra-less AND bra-wearing feminist and so on. So, instead I am going to talk about glasses.

Despite of what American romcoms tried to teach me, I always thought that girls in glasses were kinda cool. And I always found guys in glasses just a little more attractive (might come as quite a shock if you are an American script writer). A

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Time Spent On Shoe Shopping: about a third of my life...

That fairy godmother bitch has a lot to answer for. She gave this overwhelming power to something as simple as a pair of shoes. The ultimate make over. Love. Happy Ending. All because of a pair of glittering pumps. A believe that an amazing pair of shoes will transform who you are and consequentially your life. Oh, Carrie Bradshaw (whom I very much dislike for everything but her wardrobe) gets a lot of blame for starting our love affair with shoes, but this story started long before 'Sex and

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Алена Приходько, Alyona Prykhodko, 7 more minutes, 7moreminutes, fashion, fashion blog, blogger, london, street style, Stripes, Balmain, Chanel Getting Ready Time: 40 minutes.

First things first: I don’t REALLY believe in astrology. But from time to time I do read horoscopes and star sign descriptions. So when the topic came up in a conversation with a good friend of mine- I wasn’t totally clueless.

The main topics of our conversation were fairly common: work, men, shoes and a bit more about men (we are after all girls), but as I was talking about the fact that lately my life seemed to be a bit too… hard? busy? draining? (as an example:I had to cancel two

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