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Yes, It’s Normcore And It’s Contagious

Getting Ready Time: 8 minutes. That’s the secret behind normcores success. It’s fast.

In the last few years, normcore and sport style slowly took over our lives. It’s everywhere. Every blog, every magazine, every traffic light is filled with women dressed in black, white and grey versions of 90s tracksuits. And Adidas three stripe sneakers of course. But as fun and comfortable as this trend can feel, I have always been a non-believer. Call me crazy, but to this day I admire pulled together stylish women. The type of women who would not be caught dead underdressed. Think Grace Kelly and Elisabeth Taylor getting off the plane in Cannes. Think Marilyn Monroe walking on the streets of New York.

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